A brother, a sister, and a pug named Sweetpea.
This is This Particular Breed. John designs. Anne ships. Sweetpea started it all.
That is the question John kept asking. Usually out loud, usually while holding a pug. John is the designer, the one who loves clever work and loves dogs a little more. Anne runs the operation, a project manager, a cat person, and the reason any of this actually gets out the door. We are siblings. We built this together.
We could not find a single piece of art for our own homes, not a pillow, not wallpaper, not a tea towel, that honored a specific breed without looking like a gift shop novelty. Beagles reduced to cartoons. Great Danes flattened into silhouettes. Corgis turned into memes.
So we built what we wanted to buy. An entire catalog. Every breed we could think of, reinterpreted through every art movement we love. Made with real intent. Printed on things you would actually want in your house.
We have not stopped since.
Is your Corgi pop art or William Morris?
Pop art Corgi. William Morris Corgi. Damask Dane. Botanical Dane. Chinoiserie Frenchie. Minimal Frenchie. Every breed, in every art movement we love.
We do not slap a dog silhouette on a stock background. We study the breed's whole personality, then reach for the art movement that matches the room you want to put it in. Then we do it again, in a completely different style, because one take is never enough.
Nothing here exists anywhere else. That is the whole point.
This whole brand is the epilogue.
Her name was Sweetpea. She was a pug. She died in 2021.
When she did, the people who loved her did not send cards. They made things. A hand thrown urn covered in bold, black and white pattern work. A whole illustrated book about her. Bespoke, breed specific, made from scratch, for one dog.
That is what this brand is.
This Particular Breed is what came next: the same gesture, scaled. Breed specific, one of one care, but now for every dog, every breed, every home that deserves to feel that way.
This one is for her.
We are still making.
- WallpaperFor that one room your dog already thinks they own.
- Custom portraitsYour dog, your style, our studio.
- DropsLimited. Seasonal. Gone before you can talk yourself out of it.
- More breedsShibas, Huskies, Whippets, Chihuahuas. We see you.
- Cat patternsAnne has been patient. Her moment is coming.
